Compelling Reasons to Hire Corona

We do high-quality work

Most clients that hire us once end up hiring us again…and again.  We believe that this is the single greatest indicator of any firm’s work quality.  Over the lifetime of our company, 44 percent of our revenues have been derived from repeat clients, and another 22 percent have been derived from referrals by our past clients.

We design the research according to your needs, and not our capacity

Corona Research provides a wide variety of research tools and techniques. Some of our competitors provide only a narrow range of research, and they try to wedge their clients' needs into the services that they provide, even if it's not in the client's best interest. Because we provide such a broad range of services, we can give you the best and most cost-effective approach, keeping your needs foremost in the decision.  

We provide the analytical expertise that you need

Corona is a legitimate research firm. We are not a marketing or p.r. firm "that also does research." 

We offer highly qualified staff

The Corona team consists of experienced professional researchers and consultants. More than 50 percent of our staff hold a master’s degree, and our degrees are highly relevant: MBAs in management and marketing, public affairs (demographics), psychology, and economics.  Two analysts also have earned their PhDs in psychology. Your project won’t get shunted off to junior staff here – we don’t even have junior staff!

What you see is what you get

The projects we list in our qualifications were actually completed by our current staff, and most projects were completed within the past 24 months.  In contrast, some larger firms will cite “firm experience,” which likely includes projects completed years earlier by employees who are no longer with the firm.

We are cost-competitive

While we prefer to compete on quality rather than price, we find that we are also usually very competitive in cost as long as all bidders are using the same analytical assumptions and providing a similar level of service. 

We are a “one-stop shop”

Many of our clients retain us for multiple projects.  Due to our generalist nature, we can provide a variety of research services without climbing the learning curve each time.  Our clients save money and effort by taking advantage of our diversity.

We have capacity

In the research world, there are three types of companies: big, lumbering national or multi-national firms that offer very templated data with no customization for clients; small, one-person shops who provide limited and specialized services within their niches of expertise; and then the handful of mid-sized firms like Corona. We are small enough to provide customized services, unlike the behemoths, and yet we are large enough to provide broad expertise, fast turnaround, and capacity for large projects that the "lone consultants" lack. We are large enough to take on large projects, but still small enough that those projects will be significant to us. 

We are neutral and objective

Corona maintains a neutral standpoint and avoids all possible conflicts of interest, so we can approach the research on a completely objective basis. 

We can work anywhere

A total of 62 percent of our project work is conducted beyond driving range from our office.  We are very comfortable working with clients throughout the U.S., and we can conduct our research equally well in large cities, in small rural communities, or nationwide.