Founded: July 1, 1999

Geographic Markets with Site Specific Staff Experience:

Corona's Client Profile :

* The first figure includes only direct clients, and the second figure indicates end users on Corona contracts and Corona subcontracts.

Corona's Sources of Business:

Size Relative to Other Firms:

Corona is one of the largest market research firms in the Rocky Mountain region, in terms of true analysts. Most market research firms employ large numbers of junior-level staff and relatively few senior analysts. Corona's staff consists primarily of experienced and highly trained analysts.

Employees: 21

PhD's:

Psychology (Two: Cognitive Psychology and Social Psychology).

Master's Degrees:

Economics, engineering, management, MBA's (four staff - emphases in marketing, management), mathematics, operations research, parks and recreation, psychology (two), and public affairs (demographics).

Bachelor's Degrees:

Engineering (four), business (eight staff - emphasis in marketing, management, and finance), mathematics, psychology (two), public relations (two), Spanish, and marine biology.

Previous Experience of Staff:

AC Nielsen, Browne, Bortz & Coddington Economic Consulting (now BBC Research & Consulting), Citibank, Deutsche Bank, General Dynamics, Johnson & Johnson, McDonnell Douglas (now Boeing), and Raytheon

Staff Experience:

Focus Groups:

Hundreds of groups in Arkansas, Arizona, California, Colorado, Georgia, Idaho, Illinois, Maryland, Michigan, Minnesota, Mississippi, Missouri, New Mexico, New Jersey, South Carolina, and Virginia...so far.

Strategic Plans and Retreats:

Nearly 100 so far, with organizations ranging from small nonprofits with fewer than five staff to large, statewide organizations with hundreds of staff.

Surveys:

Dozens of surveys totaling more than 200,000 completed surveys, ranging from small local communities of under 2,000 people to nationwide studies. Our staff have completed site-specific surveys in many locations throughout the country, as well as nationwide surveys.

Demographic Studies, Market Analyses, and Needs Assessments:

Dozens of projects ranging from defining neighborhoods in small communities to a profile development of African Americans in every one of the nation's 3,141 counties. Site-specific work completed in Arizona, California, Colorado, District of Columbia, Georgia, Indiana, Iowa, Maryland, Minnesota, Montana, New Jersey, New Mexico, North Carolina, South Carolina, South Dakota, Texas, Virginia, West Virginia, and Wyoming...so far.

Observational, Ethnographic, and Field Data Collection Studies:

Many projects that have included hundreds of thousands of observations. These have included a study of bookstore layouts in 17 states plus the District of Columbia, observational seat belt surveys in areas ranging from small rural communities to major metropolitan areas, the collection of competitive pricing data for a number of products, and even the collection of breathalyzer data from patrons of a downtown bar district.