Corona is politically neutral and is not affiliated with any political party. Our role in the political process is to conduct neutral, scientifically valid research to inform political candidates, parties, and initiatives.

Corona can help you...

Conduct a political poll

Corona has a strong survey research practice, and we can conduct political polls in a variety of markets, from our local Denver market to nationwide polling. We also have the analytical capability to do probability modeling to help you more precisely determine your standing among the voting public.

Media testing & evaluation

Through our surveys, focus groups, demographic research, and mapping capabilities, our research experts can provide the data to support your campaigns, including the development of the original content, and media and ad testing to ensure that the correct message is reaching your target markets. Corona can also provide surveys to test and evaluate awareness, attitudes, or perceptions of your media campaigns, and we can also provide innovative measures such as newspaper coverage analyses or observational research.

Do in-depth electorate research

Corona can conduct public focus groups, in-depth interviews, and public surveys to determine opinions and perceptions of parties and issues.

Develop constituent profiles

We are experts at gathering specific data to help inform you about your constituency: age and income profiles, family status, race, occupation, and many other variables. We can develop demographic profiles on any geographic location from neighborhood to nation.

Conduct high-level policy analysis and impact analysis

Corona can analyze the impacts of proposed policy changes, both in a fiscal sense and a social sense. We can provide statistics to enlighten you and your constituency on the true impact of any policies or initiatives.

Develop power models

Corona can use our analytical toolbox to differentiate the impact of specific policies on future voter behavior. Sure, everyone SAYS that education, or water issues, or gay marriage, or "character issues," or experience are important, but how strong are these factors when they step into the voting booth? We have the analytical tools to identify issues and topics that will rise to the forefront in voting decisions, and those that will take a back seat. This knowledge can be vital in determining which planks of your platform to emphasize and which may require a more circumspect approach.