We can help you...

Understand your customer

Corona Research can provide many different types of competitive and trend analyses to help companies understand their customers by creating profiles to identify who they are, where they live, their spending habits, and what they are looking for in the future.

Corona provides surveys, focus groups, geographic and demographic research, and market analysis to develop profiles of customers. This analysis will facilitate the development of your competitve strategy by helping you figure out who your target markets are...and who they should be.

Optimize your operations

Corona Research provides mathematical optimization modeling that can help you make your business more efficient, whether it's optimizing the layout of your retail establishment, developing staff schedules that maximize employee satisfaction, or giving you the best product mix for profitability.

Understand your competitors

Corona Research can conduct a competitive analysis to gather information on competing firms or products, helping you identify where you stack up against your competition. We accomplish this by utlizing a full range of research techniques including: performing competitive shops; focus groups of your and your competitor's customers; ethnographic and demographic research; and surveys.

Understand and expand your markets

Corona can develop market analyses to identify underserved markets on either a national scale or a local scale. Looking for cities where your target market is growing? Cities where your type of business is underrepresented? Looking for a neighborhood in your city that will optimize the number of potential customers within your business radius? We can give you important information to assist in your decision-making process.

Understand your employees

We can conduct several types of internal analyses to aid in business planning, including employee surveys, confidential interviews, workload and staffing analyses, and full organizational reviews or redesigns.

Develop a business plan

We can combine all of the elements above to create a comprehensive business plan that you can use to obtain financing and guide your business strategy.

We can provide a number of insights for your business...

Where should I expand my business (geography or demographics)?

How should I expand my business (geography or demographics)?

Where/Who are our untapped markets?

What do our clients/customers think about our product/company?

Does the public know who we are?

Where do I stand compared to competitors?

How do we increase the effectiveness of our advertising/direct mail?

Is our marketing program working?

I need a feasibility study for a potential new product, service, business, or establishment.

I need a business plan.

I need a strategic plan.

What do our customers think about this new product or service?

I need help with a management retreat.

Which branding theme or advertising layout draws the best reaction from our target markets?