We can help you...

Understand your members

Corona has conducted membership surveys for several trade associations, including internal surveys of current members, surveys of former members, and surveys of eligible non-members. We can help you identify areas where new services are needed, where existing services may be unnecessary, and where members find the most value in your organization.

Corona conducts these needs assessments via numerous research methods. For example, an online survey may be used to gather input from internal staff, in-depth interviews to gather opinions from external stakeholders, and focus groups to gather opinions from prospective members. All of this data can also be synthesized into a strategic plan for your organization.

To see an example of a member survey that examined several member groups (as well as utilizing online and mail surveys), please click here; to see additional examples of work performed by Corona, visit the Corona on the Web page.

Identify your market penetration

We can identify market segments where your membership rates are particularly high or particularly low, and identify specific markets where you should emphasize your recruiting efforts.

Develop strategic plans

We can provide a variety of strategic planning services, ranging from facilitating your Board retreat to developing a complete strategic plan with environmental scans and program-based budget analyses.