About Market Research

Corona Research is pleased to provide a resource section to our web readers. With so many facets to market research, we know it can be overwhelming at times. Our goal with this section it to provide an overview of the many types and uses of market research. The topics we cover here are ones that many of our clients have asked about, and we are sure many more out there are wondering about.

The links below provide information of several methodologies, as well as common, effective uses for research.

• Market Research as a Business Tool. This article discuses how market research can be used to increase a business's revenue. Three specific strategies for increasing revenue are discussed, including the role of market research.
• Common Types of Market Research. Corona provides ten common reasons a company or an organization might conduct market research.
• Focus Groups and Surveys Compared. What are they? How are they different? Common questions about their use and processes are highlighted here.

Check back soon, as we plan to add articles on the following topics soon.

• Usability Testing. Coming soon.
• Challenges of Research with Minority Markets. Coming soon.
• Pros and Cons of Online Research. Coming soon.
• Common Misconceptions About Market Research. Coming soon.

Still have lingering questions? On additional pages, you can see in our case studies how real-world research projects have yielded results for our past clients; you can receive tips on how to hire a market research company or consultant (really, it's not biased); and we provide links to some additional web sites that we think you may find useful.